MOUNTAIN SUPERSTUDIO™
MOUNTAIN SUPERSTUDIO™
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MOUNTAIN SUPERSTUDIO™

Bloom Brand Book

We rebranded BLOOM, the PORTUGAL FASHION young designers’ platform for its SPRING SUMMER 2017 edition. The brand system, which we rooted in a simple concept encompassing variation and coherence, it’s to be found in the season cycle that defines fashion design. The seasons rhythm of repetition and difference that always brings something new, seemed to us as the perfect growth metaphor for the bloom brand. Blooming it’s also connected to the season cycle, and so is fashion.

Inspired by the seasons, we created a set of four bloom logo variations that are used interchangeably across the branding system, conveying a sense of inventiveness, creativity and vibrance, as these are the hallmarks of fashion and the youth culture to which bloom aims at speaking to.

BLOMM BRAND BOOK COVER © 2017

BLOOM BRAND BOOK, P. 1 © 2016

BLOOM BRAND BOOK, PP. 6–7 © 2016

BLOOM BRAND BOOK, PP. 8–9 © 2016

BLOOM BRAND BOOK, PP. 10–11 © 2016

BLOOM BRAND BOOK, PP. 12–13 © 2016

BLOOM BRAND BOOK, PP. 14–15 © 2016

BLOOM BRAND BOOK, PP. 16–17 © 2016

BLOOM BRAND BOOK, PP. 18–19 © 2016

BLOOM BRAND BOOK, PP. 20–21 © 2016

BLOOM BRAND BOOK, PP. 22–23 © 2016

BLOOM BRAND BOOK, PP. 24–25 © 2016

BLOOM BRAND BOOK, PP. 26–27 © 2016

BLOOM BRAND BOOK, PP. 30–31 © 2016

BLOOM BRAND BOOK, PP. 32–33 © 2016

BLOOM BRAND BOOK, PP. 34–35 © 2016

BLOOM BRAND BOOK, PP. 36–37 © 2016

BLOOM BRAND BOOK, PP. 54–55 © 2016

BLOOM BRAND BOOK, PP. 58–59 © 2016

MOUNTAIN SUPERSTUDIO™

Bloom Brand Book

We rebranded BLOOM, the PORTUGAL FASHION young designers’ platform for its SPRING SUMMER 2017 edition. The brand system, which we rooted in a simple concept encompassing variation and coherence, it’s to be found in the season cycle that defines fashion design. The seasons rhythm of repetition and difference that always brings something new, seemed to us as the perfect growth metaphor for the bloom brand. Blooming it’s also connected to the season cycle, and so is fashion.

Inspired by the seasons, we created a set of four bloom logo variations that are used interchangeably across the branding system, conveying a sense of inventiveness, creativity and vibrance, as these are the hallmarks of fashion and the youth culture to which bloom aims at speaking to.

BLOOM BRAND BOOK COVER © 2017

BLOOM BRAND BOOK, P. 1 © 2016

BLOOM BRAND BOOK, PP. 6–7 © 2016

BLOOM BRAND BOOK, PP. 8–9 © 2016

BLOOM BRAND BOOK, PP. 10–11 © 2016

BLOOM BRAND BOOK, PP. 12–13 © 2016

BLOOM BRAND BOOK, PP. 14–15 © 2016

BLOOM BRAND BOOK, PP. 16–17 © 2016

BLOOM BRAND BOOK, PP. 18–19 © 2016

BLOOM BRAND BOOK, PP. 20–21 © 2016

BLOOM BRAND BOOK, PP. 22–23 © 2016

BLOOM BRAND BOOK, PP. 24–25 © 2016

BLOOM BRAND BOOK, PP. 26–27 © 2016

BLOOM BRAND BOOK, PP. 30–31 © 2016

BLOOM BRAND BOOK, PP. 32–33 © 2016

BLOOM BRAND BOOK, PP. 34–35 © 2016

BLOOM BRAND BOOK, PP. 36–37 © 2016

BLOOM BRAND BOOK, PP. 54–55 © 2016

BLOOM BRAND BOOK, PP. 58–59 © 2016