YearOne— Collective, Her AW17
YEARONE— COLLECTIVE is a womenswear fashion design label based in East London, UK. Their work focus on creating understated and flexible designs for urban women, that perform flawlessly at the crossover between work and leisure.
We’ve been designing look-books and preview invitations for several of their collections. Our approach has been varied and experimental, usually based on the collection concept, photographic aesthetics, shoot location, image typologies etc.
For HER FALL 17, the layout simplicity places the emphasis on the portrait-style photography used throughout the look-book. The concept of the collection veers towards a tribute to the individual power of women, which the photography art-direction achieves by capturing the young model’s earnest but powerful gaze. The graphic layout follows this direct straightforwardness.