YearOne— Collective, High Up SS18
YEARONE— COLLECTIVE is a womenswear fashion design label based in East London, UK. Their work focus on creating understated and flexible designs for urban women, that perform flawlessly at the crossover between work and leisure.We’ve been designing look-books and preview invitations for several of their collections. Our approach has been varied and experimental, usually based on the collection concept, photographic aesthetics, shoot location, image typologies etc.
HIGH UP SPRING 18 look-book editorial’s art direction is purely cinematic, even evoking at times traces of Hitchcock imagery, particularly in the cover photos. As such, the layout follows the sequential nature of the capturing of motion through photographic means. This results in the repetition of several instances from a particular time-frame, that alternate with individual and more intimate moments of stillness. Small and large-scale are usually at odds and in contrast throughout the look-book.