MOUNTAIN SUPERSTUDIO™
MOUNTAIN SUPERSTUDIO™
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MOUNTAIN SUPERSTUDIO™

Prinçipal 15

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of PRINÇIPAL, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15 © 2017

COVER SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15 © 2017

IFC SHOT BY NUNO VIEIRA, AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, IFC–P. 1 © 2017

IFC AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, IFC–P. 1 © 2017

EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 2–3 © 2017

EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 4–5 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 32–33 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 34–35 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 36–37 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 40–41 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 42–43 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 44–45 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 46–47 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 48–49 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 50–51 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 52–53 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 56–57 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 60–61 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 82–83 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 84–85 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 86–87 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 88–89 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 94–95 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 96–97 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 98–99 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 100–101 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 102–103 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 108–109 © 2017

STOCKISTS, PP. 110–111 © 2017

IMPRINT, AND IBC SHOT BY MIGUEL FLOR PRINÇIPAL 15, P. 112–IBC © 2017

IMPRINT, AND IBC SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, P. 112–IBC © 2017

BACK COVER SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15 © 2017

BACK COVER SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15 © 2017

CREATIVE INDUSTRIES, PP. 6–7 © 2017

CREATIVE INDUSTRIES, PP. 8–9 © 2017

CREATIVE INDUSTRIES, PP. 10–11 © 2017

CREATIVE INDUSTRIES, PP. 12–13 © 2017

CREATIVE INDUSTRIES, PP. 16–17 © 2017

BACK TO THE DRAWING BOARD, PP. 18–19 © 2017

BACK TO THE DRAWING BOARD, PP. 20–21 © 2017

BACK TO THE DRAWING BOARD, PP. 22–23 © 2017

BACK TO THE DRAWING BOARD, PP. 24–25 © 2017

FROM LAND AND SEA, PP. 26–27 © 2017

FROM LAND AND SEA, PP. 28–29 © 2017

Vila do Conde video

For Prinçipal 15, we directed a video for Vila do Conde, an editorial feature shot by Miguel Flor at Nelo Kayaks’ facilities in Vila do Conde, Portugal, a world renown company that builds high-performance vessels for Olympic champions. The shot captures the subject embedded within the multi-colored factory buzz using an editing style that is quick and rough, melding together the energy and noise of the factory working environment.

Music was produced post-video-editing by Lisbon based sound and media-artist André Gonçalves, and co-exists with the video footage residual sounds.

VILA DO CONDE, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 15 © 2017

MOUNTAIN SUPERSTUDIO™

Prinçipal 15

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of PRINÇIPAL, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15 © 2017

COVER SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15 © 2017

IFC SHOT BY NUNO VIEIRA, AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, IFC–P. 1 © 2017

IFC AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, IFC–P. 1 © 2017

EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 2–3 © 2017

EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 4–5 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 32–33 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 34–35 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 36–37 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 40–41 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 42–43 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 44–45 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 46–47 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 48–49 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 50–51 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 52–53 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 56–57 © 2017

VILA DO CONDE 41.314386, -8.653675, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, PP. 60–61 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 82–83 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 84–85 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 86–87 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 88–89 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 94–95 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 96–97 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 98–99 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 100–101 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 102–103 © 2017

LEIXÕES 41.190146, -8.695007, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, PP. 108–109 © 2017

STOCKISTS, PP. 110–111 © 2017

IMPRINT, AND IBC SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15, P. 112–IBC © 2017

IMPRINT, AND IBC SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15, P. 112–IBC © 2017

BACK COVER SHOT BY MIGUEL FLOR FOR PRINÇIPAL 15 © 2017

BACK COVER SHOT BY NUNO VIEIRA FOR PRINÇIPAL 15 © 2017

CREATIVE INDUSTRIES, PP. 6–7 © 2017

CREATIVE INDUSTRIES, PP. 8–9 © 2017

CREATIVE INDUSTRIES, PP. 10–11 © 2017

CREATIVE INDUSTRIES, PP. 12–13 © 2017

CREATIVE INDUSTRIES, PP. 16–17 © 2017

BACK TO THE DRAWING BOARD, PP. 18–19 © 2017

BACK TO THE DRAWING BOARD, PP. 20–21 © 2017

BACK TO THE DRAWING BOARD, PP. 22–23 © 2017

BACK TO THE DRAWING BOARD, PP. 24–25 © 2017

FROM LAND AND SEA, PP. 26–27 © 2017

FROM LAND AND SEA, PP. 28–29 © 2017

Vila do Conde video

For Prinçipal 15, we directed a video for Vila do Conde, an editorial feature shot by Miguel Flor at Nelo Kayaks’ facilities in Vila do Conde, Portugal, a world renown company that builds high-performance vessels for Olympic champions. The shot captures the subject embedded within the multi-colored factory buzz using an editing style that is quick and rough, melding together the energy and noise of the factory working environment.

Music was produced post-video-editing by Lisbon based sound and media-artist André Gonçalves, and co-exists with the video footage residual sounds.

VILA DO CONDE, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 15 © 2017