MOUNTAIN SUPERSTUDIO™
MOUNTAIN SUPERSTUDIO™
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MOUNTAIN SUPERSTUDIO™

Prinçipal 16

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of PRINÇIPAL, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER, SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16 © 2017

COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16 © 2017

IFC SHOT BY NUNO VIEIRA, AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, IFC–P. 1 © 2017

IFC AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, IFC–P. 1 © 2017

EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 2–3 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 18–19 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 20–21 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 22–23 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 24–25 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 26–27 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 28–29 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 30–31 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 32–33 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 34–35 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 36–37 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 48–49 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 50–51 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 54–55 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 56–57 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 58–59 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 60–61 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 64–65 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 66–67 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 68–69 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 70–71 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 72–73 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 80–81 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 96–97 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 98–99 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 100–101 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 102–103 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 104–105 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 106–107 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 110–111 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 112–113 © 2017

MECO 38.489057, -9.183760, A STORY SHOT BY PEDRO FERREIRA FOR PRINÇIPAL 16, PP. 114–115 © 2017

MECO 38.489057, -9.183760, A STORY SHOT BY PEDRO FERREIRA FOR PRINÇIPAL 16, PP. 116–117 © 2017

MECO 38.489057, -9.183760, A STORY SHOT BY PEDRO FERREIRA FOR PRINÇIPAL 16, PP. 126–127 © 2017

IMPRINT, AND IBC SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, P. 144–IBC © 2017

IMPRINT, AND IBC SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, P. 144–IBC © 2017

OCEAN PORTRAITS, PP. 4–5 © 2017

OCEAN PORTRAITS, PP. 6–7 © 2017

OCEAN PORTRAITS, PP. 8–9 © 2017

OCEAN PORTRAITS, PP. 10–11 © 2017

OCEAN PORTRAITS, PP. 12–13 © 2017

OCEAN PORTRAITS, PP. 14–15 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 38–39 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 40–41 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 42–43 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 44–45 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 46–47 © 2017

FASHION THINKING, PP. 86–87 © 2017

FASHION THINKING, PP. 88–89 © 2017

FUNCTION MEETS FASHION, PP. 90–91 © 2017

FUNCTION MEETS FASHION, PP. 92–93 © 2017

FUNCTION MEETS FASHION, PP. 94–95 © 2017

Salinas video

SALINAS, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 16 © 2018

Damel video

DAMEL, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 16 © 2018

MOUNTAIN SUPERSTUDIO™

Prinçipal 16

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of PRINÇIPAL, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER, SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16 © 2017

COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16 © 2017

IFC SHOT BY NUNO VIEIRA AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, IFC–P. 1 © 2017

IFC AND EDITOR'S NOTE SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, IFC–P. 1 © 2017

EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 2–3 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 18–19 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 20–21 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 22–23 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 24–25 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 26–27 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 28–29 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 30–31 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 32–33 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 34–35 © 2017

CABEDELO 41.136552, -8.663060, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, PP. 36–37 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 48–49 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 50–51 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 54–55 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 56–57 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 58–59 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 60–61 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 64–65 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 66–67 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 68–69 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 70–71 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 72–73 © 2017

SALINAS 40.644014, -8.664638, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, PP. 80–81 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 96–97 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 98–99 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 100–101 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 102–103 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 104–105 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 106–107 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 110–111 © 2017

AVENCAS 38.688252, -9.360429, A STORY SHOT BY RICARDO SANTOS FOR PRINÇIPAL 16, PP. 112–113 © 2017

MECO 38.489057, -9.183760, A STORY SHOT BY PEDRO FERREIRA FOR PRINÇIPAL 16, PP. 114–115 © 2017

MECO 38.489057, -9.183760, A STORY SHOT BY PEDRO FERREIRA FOR PRINÇIPAL 16, PP. 116–117 © 2017

MECO 38.489057, -9.183760, A STORY SHOT BY PEDRO FERREIRA FOR PRINÇIPAL 16, PP. 126–127 © 2017

IMPRINT, AND IBC SHOT BY MIGUEL FLOR FOR PRINÇIPAL 16, P. 144–IBC © 2017

IMPRINT, AND IBC SHOT BY NUNO VIEIRA FOR PRINÇIPAL 16, P. 144–IBC © 2017

OCEAN PORTRAITS, PP. 4–5 © 2017

OCEAN PORTRAITS, PP. 6–7 © 2017

OCEAN PORTRAITS, PP. 8–9 © 2017

OCEAN PORTRAITS, PP. 10–11 © 2017

OCEAN PORTRAITS, PP. 12–13 © 2017

OCEAN PORTRAITS, PP. 14–15 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 38–39 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 40–41 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 42–43 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 44–45 © 2017

THERE ARE MORE TIDES THAN SAILORS, PP. 46–47 © 2017

FASHION THINKING, PP. 86–87 © 2017

FASHION THINKING, PP. 88–89 © 2017

FUNCTION MEETS FASHION, PP. 90–91 © 2017

FUNCTION MEETS FASHION, PP. 92–93 © 2017

FUNCTION MEETS FASHION, PP. 94–95 © 2017