Prinçipal 20
We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.
Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.
From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.
With each published issue of Prinçipal, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.
COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20 © 2017
COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20 © 2017
IFC AND EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, IFC–P. 1 © 2017
EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 2–3 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 4–5 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 6–7 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 8–9 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 10–11 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 14–15 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 16–17 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 18–19 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 20–21 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 22–23 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 24–25 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 28–29 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 30–31 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 58–59 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 60–61 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 62–63 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 64–65 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 66–67 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 68–69 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 70–71 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 72–73 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 74–75 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 76–77 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 78–79 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 80–81 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 98–99 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 100–101 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 102–103 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 104–105 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 106–107 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 108–109 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 110–111 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 112–113 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 122–123 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 126–127 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 128–129 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 130–131 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 134–135 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 136–137 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 138–139 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 140–141 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 156–157 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 158–159 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 160–161 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 162–163 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 170–171 © 2017
STOCKISTS, PP. 172–173 © 2017
IMPRINT, AND IBC SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, P. 176–IBC © 2017
BACK COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20 © 2017
SANGUE NOVO, PP. 34–35 © 2017
SANGUE NOVO, PP. 38–39 © 2017
SANGUE NOVO, PP. 40–41 © 2017
SANGUE NOVO, PP. 42–43 © 2017
SANGUE NOVO, PP. 44–45 © 2017
THE TAILOR OF MODERN TIMES, PP. 46–47 © 2017
THE TAILOR OF MODERN TIMES, PP. 50–51 © 2017
THE TAILOR OF MODERN TIMES, PP. 52–53 © 2017
THE TAILOR OF MODERN TIMES, PP. 54–55 © 2017
A STRONG CONCEPT, PP. 82–83 © 2017
A STRONG CONCEPT, PP. 86–87 © 2017
A STRONG CONCEPT, PP. 88–89 © 2017
A STRONG CONCEPT, PP. 90–91 © 2017
A STRONG CONCEPT, PP. 92–93 © 2017
A STRONG CONCEPT, PP. 94–95 © 2017
HARVESTS, PP. 114–115 © 2017
HARVESTS, PP. 116–117 © 2017
HARVESTS, PP. 118–119 © 2017
HARVESTS, PP. 120–121 © 2017
PERFECTLY PERFECT, PP. 144–145 © 2017
PERFECTLY PERFECT, PP. 146–147 © 2017
PERFECTLY PERFECT, PP. 150–151 © 2017
PERFECTLY PERFECT, PP. 152–153 © 2017
PERFECTLY PERFECT, PP. 154–155 © 2017
Alexandra Moura video
ALEXANDRA MOURA, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 20 © 2018
Sangue Novo video
SANGUE NOVO, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 20 © 2018
Prinçipal 20
We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.
Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.
From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.
With each published issue of Prinçipal, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.
COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20 © 2017
COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20 © 2017
EDITOR'S NOTE AND IFC SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, IFC–P. 1 © 2017
EDITOR'S NOTE, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 2–3 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 4–5 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 6–7 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 8–9 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 10–11 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 14–15 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 16–17 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 18–19 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 20–21 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 22–23 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 24–25 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 28–29 © 2017
SANGUE NOVO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 30–31 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 58–59 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 60–61 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 62–63 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 64–65 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 66–67 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 68–69 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 70–71 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 72–73 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 74–75 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 76–77 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 78–79 © 2017
ALEXANDRA MOURA, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 80–81 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 98–99 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 100–101 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 102–103 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 104–105 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 106–107 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 108–109 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 110–111 © 2017
FILIPE AUGUSTO, A STORY SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20, PP. 112–113 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 122–123 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 126–127 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 128–129 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 130–131 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 134–135 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 136–137 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 138–139 © 2017
COUCE 41.159106, -8.486786, A STORY SHOT BY NUNO VIEIRA FOR PRINÇIPAL 20, PP. 140–141 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 156–157 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 158–159 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 160–161 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 162–163 © 2017
RIBEIRO DO CAVALO 38.443847, -9.136415, A STORY SHOT BY JOÃO OCTÁVIO FOR PRINÇIPAL 20, PP. 170–171 © 2017
STOCKISTS, PP. 172–173 © 2017
IMPRINT, IBC SHOT BY MIGIUEL FLOR FOR PRINÇIPAL 20, P. 176–IBC © 2017
BACK COVER, SHOT BY MIGUEL FLOR FOR PRINÇIPAL 20 © 2017
SANGUE NOVO, PP. 34–35 © 2017
SANGUE NOVO, PP. 38–39 © 2017
SANGUE NOVO, PP. 40–41 © 2017
SANGUE NOVO, PP. 42–43 © 2017
SANGUE NOVO, PP. 44–45 © 2017
THE TAILOR OF MODERN TIMES, PP. 46–47 © 2017
THE TAILOR OF MODERN TIMES, PP. 50–51 © 2017
THE TAILOR OF MODERN TIMES, PP. 52–53 © 2017
THE TAILOR OF MODERN TIMES, PP. 54–55 © 2017
A STRONG CONCEPT, PP. 82–83 © 2017
A STRONG CONCEPT, PP. 86–87 © 2017
A STRONG CONCEPT, PP. 88–89 © 2017
A STRONG CONCEPT, PP. 90–91 © 2017
A STRONG CONCEPT, PP. 92–93 © 2017
A STRONG CONCEPT, PP. 94–95 © 2017
HARVESTS, PP. 114–115 © 2017
HARVESTS, PP. 116–117 © 2017
HARVESTS, PP. 118–119 © 2017
HARVESTS, PP. 120–121 © 2017
PERFECTLY PERFECT, PP. 144–145 © 2017
PERFECTLY PERFECT, PP. 146–147 © 2017
PERFECTLY PERFECT, PP. 150–151 © 2017
PERFECTLY PERFECT, PP. 152–153 © 2017
PERFECTLY PERFECT, PP. 154–155 © 2017
Alexandra Moura video
ALEXANDRA MOURA, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 20 © 2018
Sangue Novo video
SANGUE NOVO, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 20 © 2018
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