MOUNTAIN SUPERSTUDIO™
MOUNTAIN SUPERSTUDIO™
●
●
MOUNTAIN SUPERSTUDIO™

Prinçipal 21

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of Prinçipal, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER ORANGE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

COVER GREEN, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

IFC ORANGE, SHOT BY RITA LINO, EDITOR’S NOTE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

IFC GREEN, SHOT BY RITA LINO, EDITOR’S NOTE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

TOC, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

IBC ORANGE, SHOT BY RITA LINO, PRINÇIPAL 21, © 2018

IBC GREEN, SHOT BY RITA LINO, PRINÇIPAL 21, © 2018

BACK COVER ORANGE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, © 2018

BACK COVER GREEN, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS INTERVIEW, PRINÇIPAL 21, PP. 30–31 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS INTERVIEW, PRINÇIPAL 21, PP. 32–33 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS INTERVIEW, PRINÇIPAL 21, PP. 34–35 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS ENTREVISTA, PRINÇIPAL 21, PP. 36–37 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS ENTREVISTA, PRINÇIPAL 21, PP. 40–41 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 42–43 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 44–45 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 52–53 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 54–55 © 2018

MADNESS BY MEASURE, ATELIER DES CRÉATEURS INTERVIEW, PRINÇIPAL 21, PP. 56–57 © 2018

MADNESS BY MEASURE, ATELIER DES CRÉATEURS INTERVIEW, PRINÇIPAL 21, PP. 58–59 © 2018

MADNESS BY MEASURE, ATELIER DES CRÉATEURS INTERVIEW, PRINÇIPAL 21, PP. 60–61 © 2018

LOUCURA POR MEDIDA, ENTREVISTA ATELIER DES CRÉATEURS, PRINÇIPAL 21, PP. 62–63 © 2018

LOUCURA POR MEDIDA, ENTREVISTA ATELIER DES CRÉATEURS, PRINÇIPAL 21, PP. 64–65 © 2018

LOUCURA POR MEDIDA, ENTREVISTA ATELIER DES CRÉATEURS, PRINÇIPAL 21, PP. 66–67 © 2018

DENIM MAKERS, TROFICOLOR INTERVIEW, PRINÇIPAL 21, PP. 70–71 © 2018

DENIM MAKERS, TROFICOLOR INTERVIEW, PRINÇIPAL 21, PP. 72–73 © 2018

DENIM MAKERS, ENTREVISTA TROFICOLOR, PRINÇIPAL 21, PP. 76–77 © 2018

DENIM MAKERS, ENTREVISTA TROFICOLOR, PRINÇIPAL 21, PP. 78–79 © 2018

DENIM MAKERS, ENTREVISTA TROFICOLOR, PRINÇIPAL 21, PP. 80–81 © 2018

CLASSICS WITH A TWIST, YEARONE— COLLECTIVE INTERVIEW, PRINÇIPAL 21, PP. 100–101 © 2018

CLASSICS WITH A TWIST, YEARONE— COLLECTIVE INTERVIEW, PRINÇIPAL 21, PP. 104–105 © 2018

CLÁSSICOS COM UM ‘TWIST’, ENTREVISTA YEARONE— COLLECTIVE, PRINÇIPAL 21, PP. 106–107 © 2018

CLÁSSICOS COM UM ‘TWIST’, ENTREVISTA YEARONE— COLLECTIVE, PRINÇIPAL 21, PP. 108–109 © 2018

CLÁSSICOS COM UM ‘TWIST’, ENTREVISTA YEARONE— COLLECTIVE, PRINÇIPAL 21, PP. 110–111 © 2018

Miguel Filipe Mendes Salvador Video

REMEMBERING A FEELING I’M ABOUT TO HAVE, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 21, © 2018

MOUNTAIN SUPERSTUDIO™

Prinçipal 21

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of Prinçipal, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER ORANGE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

COVER GREEN, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

IFC ORANGE, SHOT BY RITA LINO, EDITOR’S NOTE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

IFC GREEN, SHOT BY RITA LINO, EDITOR’S NOTE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

TOC, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MIGUEL FILIPE MENDES SALVADOR, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

YEARONE— COLLECTIVE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

MOCARAPACHO, SHOT BY RITA LINO, PRINÇIPAL 21, ©2018

IBC ORANGE, SHOT BY RITA LINO, PRINÇIPAL 21, © 2018

IBC GREEN, SHOT BY RITA LINO, PRINÇIPAL 21, © 2018

BACK COVER ORANGE, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, © 2018

BACK COVER GREEN, SHOT BY MIGUEL FLOR, PRINÇIPAL 21, © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS INTERVIEW, PRINÇIPAL 21, PP. 30–31 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS INTERVIEW, PRINÇIPAL 21, PP. 32–33 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS INTERVIEW, PRINÇIPAL 21, PP. 34–35 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS ENTREVISTA, PRINÇIPAL 21, PP. 36–37 © 2018

REMEMBERING A FEELING I’M ABOUT TO HAVE, MFMS ENTREVISTA, PRINÇIPAL 21, PP. 40–41 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 42–43 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 44–45 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 52–53 © 2018

IMMIGRANTS, SHORT INTERVIEWS, PRINÇIPAL 21, PP. 54–55 © 2018

MADNESS BY MEASURE, ATELIER DES CRÉATEURS INTERVIEW, PRINÇIPAL 21, PP. 56–57 © 2018

MADNESS BY MEASURE, ATELIER DES CRÉATEURS INTERVIEW, PRINÇIPAL 21, PP. 58–59 © 2018

MADNESS BY MEASURE, ATELIER DES CRÉATEURS INTERVIEW, PRINÇIPAL 21, PP. 60–61 © 2018

LOUCURA POR MEDIDA, ENTREVISTA ATELIER DES CRÉATEURS, PRINÇIPAL 21, PP. 62–63 © 2018

LOUCURA POR MEDIDA, ENTREVISTA ATELIER DES CRÉATEURS, PRINÇIPAL 21, PP. 64–65 © 2018

LOUCURA POR MEDIDA, ENTREVISTA ATELIER DES CRÉATEURS, PRINÇIPAL 21, PP. 66–67 © 2018

DENIM MAKERS, TROFICOLOR INTERVIEW, PRINÇIPAL 21, PP. 70–71 © 2018

DENIM MAKERS, TROFICOLOR INTERVIEW, PRINÇIPAL 21, PP. 72–73 © 2018

DENIM MAKERS, ENTREVISTA TROFICOLOR, PRINÇIPAL 21, PP. 76–77 © 2018

DENIM MAKERS, ENTREVISTA TROFICOLOR, PRINÇIPAL 21, PP. 78–79 © 2018

DENIM MAKERS, ENTREVISTA TROFICOLOR, PRINÇIPAL 21, PP. 80–81 © 2018

CLASSICS WITH A TWIST, YEARONE— COLLECTIVE INTERVIEW, PRINÇIPAL 21, PP. 100–101 © 2018

CLASSICS WITH A TWIST, YEARONE— COLLECTIVE INTERVIEW, PRINÇIPAL 21, PP. 104–105 © 2018

CLÁSSICOS COM UM ‘TWIST’, ENTREVISTA YEARONE— COLLECTIVE, PRINÇIPAL 21, PP. 106–107 © 2018

CLÁSSICOS COM UM ‘TWIST’, ENTREVISTA YEARONE— COLLECTIVE, PRINÇIPAL 21, PP. 108–109 © 2018

CLÁSSICOS COM UM ‘TWIST’, ENTREVISTA YEARONE— COLLECTIVE, PRINÇIPAL 21, PP. 110–111 © 2018

MFMS Video

REMEMBERING A FEELING I’M ABOUT TO HAVE, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 21, © 2018