MOUNTAIN SUPERSTUDIO™
MOUNTAIN SUPERSTUDIO™
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MOUNTAIN SUPERSTUDIO™

Prinçipal 22

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of Prinçipal, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

COVER EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

IFC EWB AND EDITOR’S NOTE, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, ©2019

TOC, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

IMPRESSUM, IBC EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, ©2019

BACK COVER EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

BACK COVER M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

Ernest W. Baker Video

ERNEST W. BAKER, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 22, © 2019

MOUNTAIN SUPERSTUDIO™

Prinçipal 22

We were approached to totally rebrand and redesign a fashion industry magazine to appeal to an international audience. In close collaboration with Photographer MIGUEL FLOR, who acts as creative director and editor for the publication, we named, branded, designed and art directed PRINÇIPAL MAGAZINE.

Published quarterly in Portugal for MODAPORTUGAL, the magazine portrays stories on Portuguese fashion, industry and designers, with the country’s geography and professional talent at its backdrop.

From a design perspective, the challenge was to design a bilingual magazine that wouldn’t fall on two of its main tropes: the Portuguese-English text side-by-side, or one of the languages sub-set on a section towards the end of the magazine. The approach was to develop two total different layouts, set in different typefaces, to present the magazine content in a sequential visual flow.

With each published issue of Prinçipal, the design and art direction of the magazine has been evolving towards a balance between journalistic depth and progressive visual aesthetics. The creative direction established for the magazine favors a realistic and documental approach to fashion photography, placing its subjects in real-world environments and capturing them earnestly.

COVER M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

COVER EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

IFC EWB AND EDITOR’S NOTE, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, ©2019

TOC, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

CALENDAR, VVAA, PRINÇIPAL 22, © 2019

IMPRESSUM, IBC EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, ©2019

BACK COVER EWB, SHOT BY MIGUEL FLOR, PRINÇIPAL 22, © 2019

BACK COVER M’A, SHOT BY MAFALDA SILVA, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

M’A INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

EWB INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

TMG INTERVIEW, PRINÇIPAL 22, © 2019

Ernest W. Baker Video

ERNEST W. BAKER, A VIDEO BY MOUNTAIN SUPERSTUDIO FOR PRINÇIPAL 22, © 2019